‘Businesses should act as ‘community hubs’, helping promote social interaction amongst their customers and developing local action plans to create happier, more resilient communities’.
This is a quote from a new report from the RSA, The Community Footprint: Shared Value for Business and Communities, outlining how local business, social business, can become hubs or focal points for community interaction and development.
Charities and social enterprises in particular, can have a role to play in this ‘combination’ role. A community charity, like SEC, can provide a focus, a tunnelling of ideas to engage community business in this sort of network activity, particularly in a remote rural area.
A charity could, for example, through its social enterprise network or community development activity co-ordinate and contribute to the strategies and focus of ethical business support to that community.
Helping businesses to answer the ‘how can we help’ question?
You can see the RSA report here…
The RSA report looks at a a case study of a B & Q store and how it’s instore activity and engagement with customers and staff, were able to affect and effect change in community projects.
Big business, with financial and operational clout, can clearly be players in this role – but we would argue that there is a place for small, local economic groups and networks to use the same model – generating change using their very specific local knowledge too.
Our secBEANS network can fill this role too – acting as a focus point for community enterprise and using the charitable aims of SEC to make a strong community impression – adding new value to community projects.
Food for thought?